Michael’s mission is to encourage people to believe in themselves, pursue success & live a healthy & active lifestyle.


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“Success is no accident. It’s hard work, perseverance, learning, studying, sacrifice and most of all loving what you do”. – Michael Booth. 

Michael Booth; known as the Aussie SUP Powerhouse continuing to dominate in the sport internationally, is fast becoming the most highly regarded and respected SUP contender world-wide. 

The last two years has seen the best of Booth as he has become a 2 x Australian Champion, a World Champion in 2016, back to back European Tour Champion in 2017/2018 and is currently leading the APP World Tour rankings. Needless to say, Michael continues to impress his sponsors and loyal followers.

Michael prides himself on the quality and consistency of his performance and believes that success can only be achieved through hard work, self-belief and dedication – words which he continues to live by during both the off season and the racing season. 

There is no doubt that Michael is both physically and mentally strong, pursuing in setting himself some huge personal goals to be the best in the sport as well as encouraging others to reach their goals. Booth launched his own coaching business, which he offers all over the world as well as tailored and personalised online programs, sharing his knowledge and skills in SUP racing. Additionally, Michael is in the final stages of fine-tuning his own paddle range and hopes to see this take off and launch in the early stages of next season. 

When asked, “what’s the secret?” 

I really don’t have a secret. I like training hard, I like seeing progress and I love setting myself goals to work towards, there really isn’t any better feeling than when you can and do finally achieve them.


  • World Champion ISA Distance Race 2018
  • Australian Champion Distance Race 2018
  • European Champion SUP Tour 2018
  • APP World Series 2nd Overall 2018
  • APP World Series #1 Champion London 2018
  • Carolina Cup Champion 2018
  • Australian SUP Distance Champion 2017
  • European SUP Tour Champion 2017
  • World Champion ISA SUP Marathon Fiji 2016
  • QLD SUP Distance and Technical Champion 2016
  • Australian SUP Distance Champion 2015
  • World Series Ocean Ski 2nd Overall 2015
  • Australian Ocean Ski Series Champion 14/15
  • Representative Australian Senior Kayak team Moscow, Russia 2014
  • Representative Australian U23 Kayak team Szeged, Hungary 2014

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Racing on the Côte d’Azur

Winning in the South of France at the Azur Paddle Games was a perfect start to the European season. The location is amazing, the paddlers were world class and it really set the scene for what would be an intense race at the front.

After Carolina I was pretty exhausted, it was a tough race and a long time on the water and that led to fatigue very quickly. Add a full day of travel to that and I arrived into Nice spaced out and barely functioning. Before the race we checked out Monaco and drove the race track, saw Cannes and pretended I was a movie star before visiting Freeride and getting my Starboard sprint for the event.

Weekend wrap up: Two in a row in Carolina

What an amazing weekend to start off the season. A second Carolina Cup victory, repeating from last year and another course record. When you are training for an event it’s how you plan it to go, but when you can execute it’s extremely fulfilling!I prepped for this event from March 1st which was a really late start for me.

I tore an intercostal muscle in early February in Thailand at a photoshoot with Starboard for their new range. I didn’t warm up properly and hadn’t done any training since Paris so I pushed a little too hard. I was in denial at first that I’d done anything wrong but it left me in pain for 4-5 weeks with sleeping and coughing being two of my favourite things each day. 

Aussie SUP Powerhouse to defend Carolina Cup Title April 24-28

An interview with Michael Booth by Robert B Butler:

Michael, congratulations on your amazing victory at the Carolina Cup in 2018. With high winds and choppy seas, the top five competitors in the men’s elite division finished within 35 seconds of each other. Eight of the top ten were from Australia, New Zealand, and the Pacific Islands.

How do you feel when you look back at this incredible achievement?

“Winning the Carolina Cup was something I always wanted to do since I first picked up a SUP paddle in 2014. All of the guys I look up to like Danny Ching, Travis Grant, and Tituoan Puyo had won it before, and I wanted to be amongst that caliber of paddler. In addition to that, for me, it was a great victory as I bonked the year before and everyone was writing me off because of the downwind section at the end of the race.




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